I took a closer look at thepresentation MCCVB made at the last BSMBAAC meeting. While I can see the need for a “Destination Master Plan” for Monterey County, I think we need a separate and community oriented, implemented, and managed Sustainable Destination Stewardship Program/Plan for Big Sur. In discussions with Tammy Blount of MCCVB, she has agreed that a separate, “special” forum should be held for Big Sur. I look forward to working with Tammy and finding a common vocabulary which will strengthen our sense of community here in Big Sur – the crown jewel of Monterey County.
A “Master Plan” reminds me too much of dystopian novels like 1984, Brave New World, Handmaiden’s Tale, Soylent Green, etc. Personally, I think the Sustainable and Stewardship components of any plan are critical to how we approach the issue of sustainability of both the community and the environment of Big Sur as tourism continues to increase exponentially. The focus needs to shift from making money to sustaining the sense of place, in my opinion. Making money is only relevant if it is used to enhance the experience – not profit from it. I also see that Big Sur needs a bigger voice in any planning endeavor. Big Sur needs to take the lead in any efforts to “market” her unique beauty, and if necessary, tell others she is not for sale. Several members of the board of CPOA are willing and delighted to work with us on creating an entity for such a purpose.
Naming, to me, helps to define, refine, and focus our goals so we don’t get distracted from the purpose we have for going forward, obtaining financing, other backing, and instituting meaningful change to save our community and place while we share it with visitors. Also, it will help establish the roles of all our various governmental and non-governmental agencies who claim a stakehold in Big Sur by helping them to fulfill their management plans and see the many ways each is compatible with the others. We need to get away from the singularity which defines each government agency and begin to see our Big Sur Coast as a holistic entity, entitled to the protection she needs and deserves.
Here is a quarterly event that MCCVB hosts that addresses this issue:
The above is a screen shot, so the registration button is not “live.” Here is a link you can go to to register for the Sustainable Moments marketing forum: Sustainable Moments Quarterly Forum. I have signed up to attend, and will report back after the Forum. Marcus Foster has also indicated he is interested in attending. I would encourage all of you interested in the future of Big Sur and her tourism component to come to this forum to listen, learn, and contribute, if appropriate. Big Sur is the driving force behind tourism for the entire Monterey Peninsula. It is time we have a bigger voice that is heard.
Next week, I will seek out information on how to work with and organize all the diverse stakeholders present in Big Sur. Thanks to others in the community with whom I have had conversations, I am convinced that the MCCVB is NOT the appropriate entity to spear head an issue to preserve and protect Big Sur, and am looking at a whether a disinterested outside consultant might be the way to go, along with formulating a non-profit Big Sur entity capable of grant-writing, funding a consultant, fund-raising, organizing, and implementing a long-term plan that incorporates all the various interlocking pieces that comprise Big Sur and make her who she is. If you want to be a part of this process, please let me know how you see yourself contributing, either in the comments or via email to email@example.com
I had not intended to make this portion of my blog a full-time endeavor, but that is what it is becoming. Big Sur needs protecting and all of us must become proactive in this. All the individual concerns we have: bathrooms, traffic, degradation of the wilderness, camping, enforcement, tourists who drive Highway One (poorly), but don’t spend here, preserving our community, work-force housing, our history, protecting our environment and so much more are pieces of this much larger puzzle. Join us in becoming a part of the solution, instead of just bitching. Let’s save the love of our lives and our home, Mama Sur.